The Professional Fighters League (PFL) is joining forces with SRJ Sports Investments, a freshly minted subsidiary of the Saudi Arabia Public Investment Fund. The collaboration aims to secure new talent and will also serve as a springboard for an exclusive pay-per-view super fight series scheduled to unfold in Saudi Arabia beginning in 2024.
This partnership places a portion of the PFL under the ownership of SRJ Sports Investments, which will also pump money into an emerging league known as PFL MENA. Designed to spotlight and cultivate martial arts talent in the Middle East and North Africa, PFL MENA is slated for a grand launch in 2024.
One of the headline-grabbing aspects of this alliance is PFL’s revelation that the much-anticipated pay-per-view super fight series will have its venue set in Saudi Arabia. It’s like staging a rock concert in the land of endless sand and oil—only with more chokeholds and knockout punches.
Donn Davis, the founder of PFL, shared his vision in a press statement, saying, “Our objective is to ascend to global co-leadership in MMA through our unique, fighter-centric approach and innovative seasonal format. SRJ’s investment marks a significant stride in PFL’s worldwide expansion, and I couldn’t envision a more apt partner in the global sports arena than SRJ.”
Having seen the light of day in early August, SRJ Sports Investments hit the ground running with a strategy to invest in assets that can expand various sports disciplines across the MENA region. The firm has a keen eye for snapping up new intellectual properties related to sports events, securing commercial rights for sports competitions, and hosting high-profile international events within Saudi Arabian borders.
SRJ Sports Investments is popping its investment cherry with this PFL deal, and its chairman, Bander Bin Mogren, is feeling all kinds of excited. “Today is a significant day as SRJ embarks on its first-ever investment,” Mogren said in a statement. “We aim to redefine sports in Saudi Arabia, fuel the domestic sports economy, and provide a platform for local and regional martial arts talent. Our focus also includes advancing gender equality in sports and delivering new opportunities right here in Saudi Arabia and the broader MENA region.”
PFL has been teasing fans with a pay-per-view super fight series set for 2024, which includes hosting Francis Ngannou in his post-UFC debut and introducing social media maven-turned-pugilist Jake Paul to the MMA world next year. Thanks to the SRJ partnership, it’s now confirmed that the canvas for these epic battles will be none other than Saudi Arabia. Roll up your sleeves, fight fans; the desert is about to get a lot hotter!
Frequently Asked Questions (FAQs) about PFL-SRJ Sports Investments Partnership
What is the new partnership between PFL and SRJ Sports Investments about?
The Professional Fighters League (PFL) has entered into a partnership with SRJ Sports Investments, a newly established subsidiary of the Saudi Arabia Public Investment Fund. The primary objectives of this collaboration are to acquire new fighting talent and to launch an exclusive pay-per-view super fight series in Saudi Arabia starting in 2024.
Who is SRJ Sports Investments?
SRJ Sports Investments is a new branch under the Saudi Arabia Public Investment Fund. It was created with the mission to invest in sports-related assets that can help grow various athletic disciplines in the Middle East and North Africa (MENA) regions.
What is PFL MENA?
PFL MENA is a new regional league that will be financially backed by SRJ Sports Investments. The league aims to promote MMA events and nurture new talent in the Middle East and North Africa. It is planned to launch in 2024.
Where will the upcoming PFL super fight series be held?
The upcoming pay-per-view super fight series, courtesy of the PFL and SRJ Sports Investments partnership, will be hosted in Saudi Arabia.
Who are some of the fighters that are expected to be part of the super fight series?
Francis Ngannou, who will be making his first appearance since leaving UFC, and social influencer-turned-boxer Jake Paul, expected to make his MMA debut, are among the fighters slated to participate in the super fight series.
What is the PFL’s mission with this new investment from SRJ Sports Investments?
According to PFL founder Donn Davis, the mission is to become a global co-leader in MMA by emphasizing a fighter-first approach and a disruptive seasonal format. The investment from SRJ Sports Investments is considered a significant step towards achieving this goal.
What does SRJ Sports Investments aim to accomplish with this investment?
SRJ aims to redefine sports in Saudi Arabia, accelerate the growth of the domestic sports economy, and offer a platform for local and regional martial arts talent. They are also focused on promoting gender equality in sports and providing new opportunities in Saudi Arabia and the wider MENA region.
Is this SRJ Sports Investments’ first venture?
Yes, this partnership with PFL marks SRJ Sports Investments’ inaugural investment in the sports sector.
What is the timeline for these initiatives?
The pay-per-view super fight series and the launch of PFL MENA are both scheduled for 2024.
How does this partnership affect the global sports economy?
The partnership signifies a significant step in expanding MMA and other sports in the MENA region, thereby contributing to the global sports economy. It also represents a meaningful collaboration between Western sports organizations and Middle Eastern investment funds.