Complex, an entertainment platform, highlighted another of White’s lavish indulgences: sneakers. The UFC head honcho escorted the Complex team on a tour around his sneaker collection housed at the UFC APEX, revealing an impressive assortment of pricey and exclusive kicks enough to make any collector envious. He divulged that he shelled out a staggering $100,000 on sneakers alone in 2022.
Among the most dominant in his collection are the low-top Travis Scott Nikes, which can fetch a whopping $5,000 in resell value. White also boasts ownership of a Nike X Dior model with a retail price of $2,000, as well as bespoke shoes embellished with motifs of Howler Head whiskey, Bruce Lee, and the New England Patriots.
White relies on a personal shopper to handle all his clothing purchases, right from sneakers to underwear, and he hasn’t set foot in a shopping mall for a decade.
On a related note, UFC’s parent company Endeavor has been seeing record profits since the pandemic, with UFC being a leading revenue generator. There are plans in the works to merge UFC with WWE, the pro-wrestling titan, forming a new corporate entity. However, recent reports indicate a downward trend in the fighters’ proportion of annual revenues.
Frequently Asked Questions (FAQs) about Dana White’s sneaker collection
How much did Dana White spend on sneakers in 2022?
Dana White spent an impressive $100,000 on his sneaker collection in 2022.
Where does Dana White store his sneaker collection?
Dana White stores his sneaker collection at the UFC APEX.
What are some standout sneakers in Dana White’s collection?
Some standout sneakers in Dana White’s collection include the low-top Travis Scott Nikes and a Nike X Dior model. He also has custom shoes adorned with Howler Head whiskey, Bruce Lee, and the New England Patriots.
Who handles Dana White’s clothing purchases?
Dana White’s clothing purchases, from sneakers to underwear, are handled by a personal shopper.
How does Dana White’s spending relate to UFC’s profits?
Dana White’s extravagant spending is in sharp contrast to recent reports showing a downward trend in the fighters’ proportion of annual revenues, despite UFC’s parent company Endeavor recording record profits.